Marketing and automation specialist

I help businesses increase revenue and save time with strategy, automation, and utilize your existing tools.

I help generate revenue for:

Small Business

I help you get more out of your website and marketing.

eCommerce & SaaS​

I help you understand your funnel and improve every step of it.

B2B

I help you turn leads into deals with less manual work.

Small Business

I help you get more out of your website and marketing.

  • Attract more of the right customers
  • Never miss a lead with automated follow-ups
  • Finally understand what's actually working
  • Stop guessing, start growing

eCommerce & SaaS

I help you understand your funnel and improve every step of it.

  • See exactly where you're losing customers
  • Convert more visitors into paying users
  • Keep customers longer with smarter onboarding
  • Make decisions based on data, not gut feeling

B2B

I help you turn leads into deals with less manual work.

  • Know which leads are worth your time
  • Spend less time on admin, more on selling
  • See your entire pipeline at a glance
  • Stop guessing, start growing

SOUNDS FAMILIAR?

These challenges come up a lot

“We want to do more with marketing, but there’s no time and no idea where to start.”

“We have a CRM, but honestly… nobody really uses it properly.”

“I wouldn’t know which channel actually brings us customers.”

“Our tools don’t talk to each other. Everything is manual and it cost me time.”

If any of this hits home, you’re in the right place.

WHY PACE UP

Full-funnel. Hands-on. Results-driven.

As a full-stack marketer, I’ve worked across the entire funnel. That means I see the full picture and know where the real opportunities are.

Full-funnel knowledge

From awareness to referral, I’ve worked on every stage. I know how each step impacts the next.

Hands-on implementation

I implement anything you need. Building, testing, optimizing. Not just advising.

Measurable results

Everything we build is tracked. You’ll know exactly what’s working and what’s not.

WHAT I BUILD

Growth that works as a system

Most businesses treat marketing, sales, and analytics as separate islands. I connect them.

You get clarity, efficiency, and results that compound.

Growth strategy & funnels

From first click to closed deal. Designed around how people actually behave.

Conversion optimization

Find the leaks. Fix them. Test what works.

Automation & workflows

Less manual work. Faster follow-ups. Fewer mistakes.

CRM & RevOps

A CRM your team will actually use. Let it work for you.

Analytics & dashboards

Know what’s working. See it at a glance. Make better decisions.

WHO I HELP

Different businesses, same method

The problems are often similar. The context isn’t. Here’s how I typically help:

B2B companies

Long sales cycles. Multiple stakeholders. Lead quality matters more than volume.

COMMON WORK

CRM cleanup, lead scoring, pipeline dashboards, sales-marketing alignment.

SaaS/eCommerce

Product-led growth. Subscriptions. Every step in the funnel counts.

COMMON WORK

Funnel tracking, conversion optimization, retention flows, behavioral analytics.

Small businesses

Limited time and budget. Big potential hiding in a simple website.

COMMON WORK

Google Ads, SEO basics, lead capture, tracking setup, simple automations.

HOW I WORK

Simple process. No surprises.

1

We talk

A short call to understand your situation, goals, and what’s not working. No obligations.

2

I propose a plan

Based on our conversation, I’ll outline what to fix, build, or optimize — and what it takes.

3

We execute

I build, test, and refine. You get a system that works — not a report that collects dust.

TRUSTED BY

Companies I've worked with

“Sven helped us finally get clarity on what was working and what wasn’t. Our CRM is now something we actually use every day.”

PS

Pieter

CloudLedger Pro

Photo of Sven Bakker: online marketing and automation specialist

ABOUT

Different businesses, same method

Hi, I’m Sven — a growth and automation specialist based in the Netherlands.

I’ve spent 8+ years working across the full marketing and sales funnel. From acquisition to activation, retention to referral. That means I see how everything connects and where the real opportunities are. 

I started Pace Up because I kept seeing the same thing: businesses with great potential, stuck with scattered tools and unclear results. I like fixing that.

I’m not an agency. I’m one person who goes deep — and actually builds the things I recommend.

7+ years experience
B2B & small business
Based in NL

Ready to bring some structure to your growth?

Tell me what you’re working on. No pressure, no pushy sales. Jjust a conversation to see if I can help.

Solutions that make your business flow

Small Business

Wasting time on many manual tasks?

Automated workflows connect every step in your process. Leads move smoothly from form to follow-up. Teams save time, respond faster, and close deals easily. Utilize your CRM and site to the fullest.

Middle

Let's make your customer say Yes! earlier in your funnel. With text, structure and design, we stear your customers into the right direction.

Your website, and every step in between, is designed to convert.

B2B and eCommerce

See how your marketing is actually performing. Custom dashboards reveal what truly works. Campaigns, revenue, and performance come together in one view.

Decisions become faster, clearer, and more confident.

Solutions that make your business flow

Marketing Automation & CRM

Wasting time on many manual tasks?

Automated workflows connect every step in your process. Leads move smoothly from form to follow-up. Teams save time, respond faster, and close deals easily. Utilize your CRM and site to the fullest.

Schematic image of a sales funnel with drop-off points

Conversion & Funnels

Let's make your customer say Yes! earlier in your funnel. With text, structure and design, we stear your customers into the right direction.

Your website, and every step in between, is designed to convert.

Data & Growth Dashboards

See how your marketing is actually performing. Custom dashboards reveal what truly works. Campaigns, revenue, and performance come together in one view.

Decisions become faster, clearer, and more confident.

Pace Up logo

Helping businesses grow through smarter marketing systems

Growth doesn’t come from guessing, it comes from structure. That’s where Pace Up helps. By connecting your marketing, automation and analytics, your business runs smoother and grows faster.

Experienced in different industries

01

B2B & SaaS

Optimized sales processes, automated lead handling and clean CRM systems. More clarity for teams that sell complex products or services.
02

Hospitality & Services

Smarter campaigns and tracking for restaurants, cafés and event spaces. More bookings, better data, and time saved every day.
03

SMB & eCommerce

Conversion-driven websites and funnels that show what truly works. More customers, less effort, consistent growth.

Pricing and packages

Automation

From €99
Connect your tools and let tools like Zapier work for you. Save tons of manual work!

CRM setup/optimization

From €599
Utilize your CRM to the fullest and let is work for you. Be in control of your sales funnel.

Conversion Optimization

From €499
Get more from what you already have. I analyze your funnel, website and ads to find where users drop off. Then optimize to boost conversion.

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